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How decision intelligence improves customer service consistency in contact centers
TL;DR: Contact centers fail to deliver consistent service when routing infrastructure runs on static rules engines that cannot handle the complexity of real human conversation. Modern speech-to-text infrastructure addresses this by processing raw audio and feeding structured outputs to your CRM, using machine learning to analyze intent, sentiment, and speaker characteristics. Transcription accuracy sets the ceiling for every downstream action: a wrong word silently corrupts a CRM entry, a missed intent misfires a routing decision, and a misread sentiment score delays escalation. This playbook covers how to build and deploy that architecture without blowing your latency budget or your unit economics.
TL;DR: Live agent assist only works when the transcription layer delivers partial results fast enough for downstream NLP to process within a sub-second window. If the pipeline exceeds 1,000ms total, prompts arrive after agents have already spoken, which inflates Average Handle Time and erodes agent trust. This playbook covers the full real-time pipeline architecture, from streaming transcription through intent analysis to agent desktop rendering, and shows how contact centers can expand QA coverage from a 1-3% manual sample to 100% of interactions without adding headcount.
How to identify prospect companies from sales call transcripts
TL;DR: Most product teams try to run LLM extraction on raw, undiarized transcripts and end up with CRM records polluted by the sales rep's own company names, tools, and competitor mentions. The fix is an async-first pipeline that separates speaker dialogue before any entity extraction happens. This guide walks through a working Python and Claude API pipeline using our async transcription, pyannoteAI Precision-2 diarization, and Solaria-3 or Solaria-1 depending on your language mix, so you extract clean prospect-side signals and sync accurate data to your CRM.
How to integrate live transcription API with Twilio to transcribe calls in real time
Published on Sep 28, 2023
Twilio, used by hundreds of thousands of businesses and more than ten million developers worldwide, can now integrate with our live transcription API. The integration makes it easier for users to natively transcribe any phone call in real time while using Twilio. With transcribed text at your disposal, you'll then be able to analyze, archive, and act upon voice data more effectively.
Below, you’ll find a step-by-step guide on setting up the Twilio integration with Gladia API in JavaScript for free.
What can you do with Twilio integration?
Any developer can use this integration to transcribe phone calls in real-time.
How to implement Twilio + Gladia real-time transcription integration
Step 1: Set up your Gladia account
If you haven't already, sign up for our Speech-to-Text API at app.gladia.io and obtain your API key.
Step 2: Create and parametrize your Twilio account
Get a phone number, following the first step of the main page to connect to your Twilio account.
On the left panel Develop > United States (US1) > Phone Numbers > Manage > Active numbers.
Click on the phone number you just created.
In 'Configure' panel, 'Voice Configuration' section, 'A call comes in' field, choose 'Webhook' with URL = 'http://[your-id-address]:[your-app-port-number]' and HTTP = 'HTTP POST'
Step 3: Configure your server and install dependencies
In .env file, add GLADIA_API_KEY var with your API key obtained from Gladia’s website and PORT var, the port you used to configure your phone number in above section (default is 8080)
Feel free to check out the video version of the tutorial for a step-by-step walkthrough with one of our software engineers, Antoine.
We hope you enjoyed this how-to tutorial! Given how much audio data still goes to wasted, we’re always curious to explore the many ways in which transcription tech can be used to remedy that. Let us know if you end up using our API with Twilio, Discord, or other, we’d love to hear from you.
About Gladia
At Gladia, we built an optimized version of Whisper in the form of an API, adapted to real-life professional use cases and distinguished by exceptional accuracy, speed, extended multilingual capabilities and state-of-the-art features, including speaker diarization and word-level timestamps.
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Speech-To-Text
How decision intelligence improves customer service consistency in contact centers
Speech-To-Text
Real-time speech analytics for live agent assist
Speech-To-Text
How to identify prospect companies from sales call transcripts
From audio to knowledge
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